Value of e-commerce sales by NACE Rev. 2 activity by country
Countries reporting
40
Highest
35.2%
Slovakia
Lowest
1.0%
Cyprus
Median
18.4%
Years covered
17
2009–2025
Data points
661
What the numbers show
Value of e-commerce sales by NACE Rev. 2 activity is currently reported for 40 countries. The highest value is 35.2% in Slovakia; the lowest is 1.0% in Cyprus.
The median across all reporting countries is 18.4%, and the mean is 18.2%.
The gap between the highest and lowest reporting country is a factor of about 37.
Over the past decade 33 countries rose and 7 fell. The largest increase was in Greece (up 1,235.4%), and the largest decrease in Luxembourg (down 58.6%).
Value of e-commerce sales by NACE Rev. 2 activity: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | Slovakia | 35.2% | 2025 | up 37.0% | rising |
| 1 | Slovakia | 35.2% | 2025 | up 37.0% | rising |
| 3 | Belgium | 32.2% | 2025 | up 1.7% | rising |
| 4 | Denmark | 30.4% | 2025 | up 51.4% | rising |
| 5 | Ireland | 29.5% | 2025 | down 13.5% | rising |
| 6 | Hungary | 25.9% | 2025 | up 3.1% | rising |
| 7 | Czechia | 25.6% | 2025 | down 29.1% | rising |
| 8 | Sweden | 24.7% | 2025 | up 20.3% | rising |
| 9 | United Kingdom | 24.5% | 2020 | up 23.2% | rising |
| 9 | United Kingdom | 24.5% | 2020 | up 23.2% | rising |
| 11 | Portugal | 22.6% | 2025 | up 18.0% | rising |
| 12 | Austria | 21.6% | 2025 | up 20.2% | rising |
| 13 | Poland | 21.6% | 2025 | up 46.0% | rising |
| 13 | Poland | 21.6% | 2025 | up 46.0% | rising |
| 15 | Spain | 21.3% | 2025 | up 18.5% | rising |
| 16 | Germany | 20.0% | 2025 | up 0.4% | rising |
| 17 | Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) | 19.4% | 2025 | up 4.1% | rising |
| 18 | Croatia | 19.2% | 2025 | up 34.6% | rising |
| 18 | Croatia | 19.2% | 2025 | up 34.6% | rising |
| 20 | Malta | 18.5% | 2025 | up 14.6% | falling |
| 21 | Slovenia | 18.4% | 2025 | up 12.1% | rising |
| 21 | Slovenia | 18.4% | 2025 | up 12.1% | rising |
| 23 | Netherlands | 17.5% | 2025 | up 11.5% | rising |
| 23 | Netherlands | 17.5% | 2025 | up 11.5% | rising |
| 25 | Italy | 16.1% | 2025 | up 38.6% | rising |
| 26 | Norway | 15.8% | 2025 | up 18.7% | flat |
| 27 | Lithuania | 15.5% | 2025 | up 125.9% | rising |
| 27 | Lithuania | 15.5% | 2025 | up 125.9% | rising |
| 29 | France | 14.2% | 2025 | down 29.6% | rising |
| 30 | Estonia | 12.3% | 2025 | down 32.7% | flat |
| 30 | Estonia | 12.3% | 2025 | down 32.7% | flat |
| 32 | Romania | 9.6% | 2025 | up 0.3% | rising |
| 33 | Latvia | 9.4% | 2025 | up 148.4% | volatile |
| 33 | Latvia | 9.4% | 2025 | up 148.4% | volatile |
| 35 | Bosnia and Herzegovina | 8.1% | 2025 | down 11.2% | falling |
| 36 | Serbia | 7.5% | 2025 | up 112.5% | falling |
| 37 | Bulgaria | 6.5% | 2025 | up 7.4% | rising |
| 38 | Greece | 6.4% | 2025 | up 1,235.4% | volatile |
| 39 | Luxembourg | 3.5% | 2018 | down 58.6% | volatile |
| 40 | Cyprus | 1.0% | 2025 | up 700.0% | volatile |
Regions and income groups
Aggregates are excluded from the country ranking above so that a region can never outrank a country.