Value of e-commerce sales by NACE Rev. 2 activity in Italy

Italy: Value of e-commerce sales by NACE Rev. 2 activity was 16.1% in 2025. ▲ Rising

Latest (2025)
16.1%
Change on year
down 8.9%
World rank
19th
of 31 countries
All-time high
18.5%
in 2022
All-time low
3.0%
in 2009
Years of data
16
2009–2025

Value of e-commerce sales by NACE Rev. 2 activity in Italy, 2009–2025

51015202009201720252009: 3 Percentage of turnover2010: 6.2 Percentage of turnover2011: 5.9 Percentage of turnover2012: 6.6 Percentage of turnover2013: 8.3 Percentage of turnover2014: 7.7 Percentage of turnover2015: 11.6 Percentage of turnover2016: 10.3 Percentage of turnover2017: 11.4 Percentage of turnover2018: 12.3 Percentage of turnover2019: 13.6 Percentage of turnover2020: 13.1 Percentage of turnover2021: 12.2 Percentage of turnover2022: 18.5 Percentage of turnover2024: 17.7 Percentage of turnover2025: 16.1 Percentage of turnover

Source: Eurostat. Measured in Percentage of turnover.

Analysis

The most recent figure for value of e-commerce sales by nace rev. 2 activity in Italy is 16.1%, measured in 2025.

That represents a change of down 8.9% on the previous year and up 38.6% over ten years.

Over the whole period, value of e-commerce sales by nace rev. 2 activity in Italy peaked at 18.5% in 2022 and was at its lowest, 3.0%, in 2009.

Italy ranks 19th of 31 countries on this measure, in the middle of the range.

The long-run direction has been consistently rising across the 16 years of available data.

Averages by decade

DecadeAverage LowestHighest Years
2000s 3.0% 3.0% 3.0% 1
2010s 9.4% 5.9% 13.6% 10
2020s 15.5% 12.2% 18.5% 5

Countries ranked near Italy

  1. 16 Malta 18.5% compare
  2. 17 Slovenia 18.4% compare
  3. 18 Netherlands 17.5% compare
  4. 20 Norway 15.8% compare
  5. 21 Lithuania 15.5% compare
  6. 22 France 14.2% compare

See the full ranking of 35 places →

More reference data data for Italy

All data for Italy →

Frequently asked questions

What is value of e-commerce sales by nace rev. 2 activity in Italy?
Value of e-commerce sales by nace rev. 2 activity in Italy was 16.1% in 2025, according to Eurostat.
What is the highest value of e-commerce sales by nace rev. 2 activity recorded in Italy?
The highest recorded value was 18.5% in 2022.
What is the lowest value of e-commerce sales by nace rev. 2 activity recorded in Italy?
The lowest recorded value was 3.0% in 2009.
How does Italy rank for value of e-commerce sales by nace rev. 2 activity?
Italy ranks 19th out of 31 countries with data for 2025.
Is value of e-commerce sales by nace rev. 2 activity rising or falling in Italy?
Over the last ten years it is up 38.6%. The long-run trend across the full record is rising.
Where does this Italy data come from?
The figures come from Eurostat, published as part of Value of e-commerce sales by NACE Rev. 2 activity. Statizoid updates them automatically from the source API.

Download this data

CSV · JSON — 16 observations, free to reuse under CC BY 4.0 (Eurostat).

About this data

Indicator
Value of e-commerce sales by NACE Rev. 2 activity
Unit
Percentage of turnover
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
35 places, 517 data points, 2009–2025
Last refreshed