Value of e-commerce sales by NACE Rev. 2 activity in Germany

Germany: Value of e-commerce sales by NACE Rev. 2 activity was 20.0% in 2025. ▲ Rising

Latest (2025)
20.0%
Change on year
down 1.3%
World rank
13th
of 31 countries
All-time high
21.6%
in 2010
All-time low
11.1%
in 2014
Years of data
15
2009–2025

Value of e-commerce sales by NACE Rev. 2 activity in Germany, 2009–2025

051015202009201720252009: 18.7 Percentage of turnover2010: 21.6 Percentage of turnover2012: 17.8 Percentage of turnover2013: 14.9 Percentage of turnover2014: 11.1 Percentage of turnover2015: 20 Percentage of turnover2016: 16.8 Percentage of turnover2018: 14 Percentage of turnover2019: 16.2 Percentage of turnover2020: 18.7 Percentage of turnover2021: 20.8 Percentage of turnover2022: 18.7 Percentage of turnover2023: 16.1 Percentage of turnover2024: 20.3 Percentage of turnover2025: 20 Percentage of turnover

Source: Eurostat. Measured in Percentage of turnover.

Analysis

In 2025, value of e-commerce sales by nace rev. 2 activity in Germany stood at 20.0%.

Compared with earlier readings it is down 1.3% on the previous year and up 0.4% over ten years.

Over the whole period, value of e-commerce sales by nace rev. 2 activity in Germany peaked at 21.6% in 2010 and was at its lowest, 11.1%, in 2014.

That places Germany 13th out of 31 countries with data for 2025, putting it in the middle of the range.

The long-run direction has been consistently rising across the 15 years of available data.

Averages by decade

DecadeAverage LowestHighest Years
2000s 18.7% 18.7% 18.7% 1
2010s 16.6% 11.1% 21.6% 8
2020s 19.1% 16.1% 20.8% 6

Countries ranked near Germany

  1. 10 Austria 21.6% compare
  2. 11 Poland 21.6% compare
  3. 12 Spain 21.3% compare
  4. 14 Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) 19.4% compare
  5. 15 Croatia 19.2% compare
  6. 16 Malta 18.5% compare

See the full ranking of 35 places →

More reference data data for Germany

All data for Germany →

Frequently asked questions

What is value of e-commerce sales by nace rev. 2 activity in Germany?
Value of e-commerce sales by nace rev. 2 activity in Germany was 20.0% in 2025, according to Eurostat.
What is the highest value of e-commerce sales by nace rev. 2 activity recorded in Germany?
The highest recorded value was 21.6% in 2010.
What is the lowest value of e-commerce sales by nace rev. 2 activity recorded in Germany?
The lowest recorded value was 11.1% in 2014.
How does Germany rank for value of e-commerce sales by nace rev. 2 activity?
Germany ranks 13th out of 31 countries with data for 2025.
Is value of e-commerce sales by nace rev. 2 activity rising or falling in Germany?
Over the last ten years it is up 0.4%. The long-run trend across the full record is rising.
Where does this Germany data come from?
The figures come from Eurostat, published as part of Value of e-commerce sales by NACE Rev. 2 activity. Statizoid updates them automatically from the source API.

Download this data

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About this data

Indicator
Value of e-commerce sales by NACE Rev. 2 activity
Unit
Percentage of turnover
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
35 places, 517 data points, 2009–2025
Last refreshed