Value of e-commerce sales by NACE Rev. 2 activity in Serbia

Serbia: Value of e-commerce sales by NACE Rev. 2 activity was 7.5% in 2025. ▼ Falling

Latest (2025)
7.5%
Change on year
up 66.6%
World rank
27th
of 31 countries
All-time high
10.0%
in 2018
All-time low
2.7%
in 2021
Years of data
10
2014–2025

Value of e-commerce sales by NACE Rev. 2 activity in Serbia, 2014–2025

2468102014201920252014: 3.5 Percentage of turnover2017: 8.1 Percentage of turnover2018: 10 Percentage of turnover2019: 9 Percentage of turnover2020: 4.2 Percentage of turnover2021: 2.7 Percentage of turnover2022: 4.8 Percentage of turnover2023: 5.8 Percentage of turnover2024: 4.5 Percentage of turnover2025: 7.5 Percentage of turnover

Source: Eurostat. Measured in Percentage of turnover.

Analysis

The most recent figure for value of e-commerce sales by nace rev. 2 activity in Serbia is 7.5%, measured in 2025.

That represents a change of up 66.6% on the previous year and up 112.5% over ten years.

Over the whole period, value of e-commerce sales by nace rev. 2 activity in Serbia peaked at 10.0% in 2018 and was at its lowest, 2.7%, in 2021.

Serbia ranks 27th of 31 countries on this measure, in the bottom quarter.

The long-run direction has been consistently falling across the 10 years of available data.

Averages by decade

DecadeAverage LowestHighest Years
2010s 7.7% 3.5% 10.0% 4
2020s 4.9% 2.7% 7.5% 6

Countries ranked near Serbia

  1. 24 Romania 9.6% compare
  2. 25 Latvia 9.4% compare
  3. 26 Bosnia and Herzegovina 8.1% compare
  4. 28 Bulgaria 6.5% compare
  5. 29 Greece 6.4% compare
  6. 30 Luxembourg 3.5% compare

See the full ranking of 35 places →

More reference data data for Serbia

All data for Serbia →

Frequently asked questions

What is value of e-commerce sales by nace rev. 2 activity in Serbia?
Value of e-commerce sales by nace rev. 2 activity in Serbia was 7.5% in 2025, according to Eurostat.
What is the highest value of e-commerce sales by nace rev. 2 activity recorded in Serbia?
The highest recorded value was 10.0% in 2018.
What is the lowest value of e-commerce sales by nace rev. 2 activity recorded in Serbia?
The lowest recorded value was 2.7% in 2021.
How does Serbia rank for value of e-commerce sales by nace rev. 2 activity?
Serbia ranks 27th out of 31 countries with data for 2025.
Is value of e-commerce sales by nace rev. 2 activity rising or falling in Serbia?
Over the last ten years it is up 112.5%. The long-run trend across the full record is falling.
Where does this Serbia data come from?
The figures come from Eurostat, published as part of Value of e-commerce sales by NACE Rev. 2 activity. Statizoid updates them automatically from the source API.

Download this data

CSV · JSON — 10 observations, free to reuse under CC BY 4.0 (Eurostat).

About this data

Indicator
Value of e-commerce sales by NACE Rev. 2 activity
Unit
Percentage of turnover
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
35 places, 517 data points, 2009–2025
Last refreshed