Value of e-commerce sales by NACE Rev. 2 activity in Estonia

Estonia: Value of e-commerce sales by NACE Rev. 2 activity was 12.3% in 2025. ▬ Flat

Latest (2025)
12.3%
Change on year
down 6.7%
World rank
23rd
of 31 countries
All-time high
19.8%
in 2017
All-time low
8.3%
in 2010
Years of data
16
2010–2025

Value of e-commerce sales by NACE Rev. 2 activity in Estonia, 2010–2025

051015202010201720252010: 8.3 Percentage of turnover2011: 8.5 Percentage of turnover2012: 15.8 Percentage of turnover2013: 16.8 Percentage of turnover2014: 19.1 Percentage of turnover2015: 18.2 Percentage of turnover2016: 17.9 Percentage of turnover2017: 19.8 Percentage of turnover2018: 17.3 Percentage of turnover2019: 13.7 Percentage of turnover2020: 13.4 Percentage of turnover2021: 14.8 Percentage of turnover2022: 14.4 Percentage of turnover2023: 14.8 Percentage of turnover2024: 13.2 Percentage of turnover2025: 12.3 Percentage of turnover

Source: Eurostat. Measured in Percentage of turnover.

Analysis

In 2025, value of e-commerce sales by nace rev. 2 activity in Estonia stood at 12.3%.

That represents a change of down 6.7% on the previous year and down 32.7% over ten years.

Over the whole period, value of e-commerce sales by nace rev. 2 activity in Estonia peaked at 19.8% in 2017 and was at its lowest, 8.3%, in 2010.

That places Estonia 23rd out of 31 countries with data for 2025, putting it in the middle of the range.

Averages by decade

DecadeAverage LowestHighest Years
2010s 15.6% 8.3% 19.8% 10
2020s 13.8% 12.3% 14.8% 6

Countries ranked near Estonia

  1. 20 Norway 15.8% compare
  2. 21 Lithuania 15.5% compare
  3. 22 France 14.2% compare
  4. 24 Romania 9.6% compare
  5. 25 Latvia 9.4% compare
  6. 26 Bosnia and Herzegovina 8.1% compare

See the full ranking of 35 places →

More reference data data for Estonia

All data for Estonia →

Frequently asked questions

What is value of e-commerce sales by nace rev. 2 activity in Estonia?
Value of e-commerce sales by nace rev. 2 activity in Estonia was 12.3% in 2025, according to Eurostat.
What is the highest value of e-commerce sales by nace rev. 2 activity recorded in Estonia?
The highest recorded value was 19.8% in 2017.
What is the lowest value of e-commerce sales by nace rev. 2 activity recorded in Estonia?
The lowest recorded value was 8.3% in 2010.
How does Estonia rank for value of e-commerce sales by nace rev. 2 activity?
Estonia ranks 23rd out of 31 countries with data for 2025.
Is value of e-commerce sales by nace rev. 2 activity rising or falling in Estonia?
Over the last ten years it is down 32.7%. The long-run trend across the full record is flat.
Where does this Estonia data come from?
The figures come from Eurostat, published as part of Value of e-commerce sales by NACE Rev. 2 activity. Statizoid updates them automatically from the source API.

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About this data

Indicator
Value of e-commerce sales by NACE Rev. 2 activity
Unit
Percentage of turnover
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
35 places, 517 data points, 2009–2025
Last refreshed