Value of e-commerce sales by NACE Rev. 2 activity in Sweden

Sweden: Value of e-commerce sales by NACE Rev. 2 activity was 24.7% in 2025. ▲ Rising

Latest (2025)
24.7%
Change on year
down 8.1%
World rank
8th
of 40 countries
All-time high
26.8%
in 2024
All-time low
18.5%
in 2017
Years of data
15
2010–2025

Value of e-commerce sales by NACE Rev. 2 activity in Sweden, 2010–2025

01020302010201720252010: 19.9 Percentage of turnover2012: 22.1 Percentage of turnover2013: 18.6 Percentage of turnover2014: 20.1 Percentage of turnover2015: 20.5 Percentage of turnover2016: 21.3 Percentage of turnover2017: 18.5 Percentage of turnover2018: 21.5 Percentage of turnover2019: 25.4 Percentage of turnover2020: 24.5 Percentage of turnover2021: 26 Percentage of turnover2022: 23.9 Percentage of turnover2023: 23.1 Percentage of turnover2024: 26.8 Percentage of turnover2025: 24.7 Percentage of turnover

Source: Eurostat. Measured in Percentage of turnover.

Analysis

Sweden recorded 24.7% for value of e-commerce sales by nace rev. 2 activity in 2025.

That represents a change of down 8.1% on the previous year and up 20.3% over ten years.

Over the whole period, value of e-commerce sales by nace rev. 2 activity in Sweden peaked at 26.8% in 2024 and was at its lowest, 18.5%, in 2017.

Sweden ranks 8th of 40 countries on this measure, in the top quarter.

The long-run direction has been consistently rising across the 15 years of available data.

Value of e-commerce sales by NACE Rev. 2 activity in Sweden, year by year

Annual values for Value of e-commerce sales by NACE Rev. 2 activity in Sweden, 2010 to 2025.
Year Percentage of turnover Change
2010 19.9% —
2012 22.1% +11.0%
2013 18.6% -15.9%
2014 20.1% +7.7%
2015 20.5% +2.1%
2016 21.3% +4.0%
2017 18.5% -13.0%
2018 21.5% +16.1%
2019 25.4% +18.0%
2020 24.5% -3.6%
2021 26.0% +6.0%
2022 23.9% -8.0%
2023 23.1% -3.2%
2024 26.8% +16.0%
2025 24.7% -8.1%

Sweden compared with similar countries

  • Sweden's 24.7% is above the median for Europe & Central Asia, which is 18.4%, 1.3× the median. (29 countries reporting)
  • Sweden's 24.7% is above the median for high income countries, which is 18.9%, 1.3× the median. (28 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2010s 20.9% 18.5% 25.4% 9
2020s 24.8% 23.1% 26.8% 6

Countries ranked near Sweden

  1. 5 Ireland 29.5% compare
  2. 6 Hungary 25.9% compare
  3. 7 Czechia 25.6% compare
  4. 9 United Kingdom 24.5% compare
  5. 9 United Kingdom 24.5% compare
  6. 11 Portugal 22.6% compare

See the full ranking of 44 places →

More reference data data for Sweden

All data for Sweden →

Frequently asked questions

What is value of e-commerce sales by nace rev. 2 activity in Sweden?
Value of e-commerce sales by nace rev. 2 activity in Sweden was 24.7% in 2025, according to Eurostat.
What is the highest value of e-commerce sales by nace rev. 2 activity recorded in Sweden?
The highest recorded value was 26.8% in 2024.
What is the lowest value of e-commerce sales by nace rev. 2 activity recorded in Sweden?
The lowest recorded value was 18.5% in 2017.
How does Sweden rank for value of e-commerce sales by nace rev. 2 activity?
Sweden ranks 8th out of 40 countries with data for 2025.
Is value of e-commerce sales by nace rev. 2 activity rising or falling in Sweden?
Over the last ten years it is up 20.3%. The long-run trend across the full record is rising.
Where does this Sweden data come from?
The figures come from Eurostat, published as part of Value of e-commerce sales by NACE Rev. 2 activity. Statizoid updates them automatically from the source API.

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Value of e-commerce sales by NACE Rev. 2 activity in Sweden. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://reference.statizoid.com/stat/value-of-e-commerce-sales-by-nace-rev-2-activity/sweden/

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About this data

Indicator
Value of e-commerce sales by NACE Rev. 2 activity
Unit
Percentage of turnover
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
44 places, 661 data points, 2009–2025
Last refreshed