Value of e-commerce sales by NACE Rev. 2 activity in Hungary

Hungary: Value of e-commerce sales by NACE Rev. 2 activity was 25.9% in 2025. ▲ Rising

Latest (2025)
25.9%
Change on year
up 2.2%
World rank
6th
of 40 countries
All-time high
31.1%
in 2018
All-time low
20.5%
in 2016
Years of data
17
2009–2025

Value of e-commerce sales by NACE Rev. 2 activity in Hungary, 2009–2025

01020302009201720252009: 21.4 Percentage of turnover2010: 22.9 Percentage of turnover2011: 24.6 Percentage of turnover2012: 24.8 Percentage of turnover2013: 23.5 Percentage of turnover2014: 27.7 Percentage of turnover2015: 25.1 Percentage of turnover2016: 20.5 Percentage of turnover2017: 25.7 Percentage of turnover2018: 31.1 Percentage of turnover2019: 29.6 Percentage of turnover2020: 27.8 Percentage of turnover2021: 26.3 Percentage of turnover2022: 25.4 Percentage of turnover2023: 26.6 Percentage of turnover2024: 25.4 Percentage of turnover2025: 25.9 Percentage of turnover

Source: Eurostat. Measured in Percentage of turnover.

Analysis

In 2025, value of e-commerce sales by nace rev. 2 activity in Hungary stood at 25.9%.

That represents a change of up 2.2% on the previous year and up 3.1% over ten years.

Over the whole period, value of e-commerce sales by nace rev. 2 activity in Hungary peaked at 31.1% in 2018 and was at its lowest, 20.5%, in 2016.

Hungary ranks 6th of 40 countries on this measure, in the top quarter.

The long-run direction has been consistently rising across the 17 years of available data.

Value of e-commerce sales by NACE Rev. 2 activity in Hungary, year by year

Annual values for Value of e-commerce sales by NACE Rev. 2 activity in Hungary, 2009 to 2025.
Year Percentage of turnover Change
2009 21.4% —
2010 22.9% +7.0%
2011 24.6% +7.1%
2012 24.8% +0.8%
2013 23.5% -5.0%
2014 27.7% +17.6%
2015 25.1% -9.2%
2016 20.5% -18.3%
2017 25.7% +25.4%
2018 31.1% +20.7%
2019 29.6% -4.9%
2020 27.8% -6.1%
2021 26.3% -5.4%
2022 25.4% -3.4%
2023 26.6% +4.7%
2024 25.4% -4.5%
2025 25.9% +2.2%

Hungary compared with similar countries

  • Hungary's 25.9% is above the median for Europe & Central Asia, which is 18.4%, 1.4× the median. (29 countries reporting)
  • Hungary's 25.9% is above the median for high income countries, which is 18.9%, 1.4× the median. (28 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 21.4% 21.4% 21.4% 1
2010s 25.5% 20.5% 31.1% 10
2020s 26.2% 25.4% 27.8% 6

Countries ranked near Hungary

  1. 3 Belgium 32.2% compare
  2. 4 Denmark 30.4% compare
  3. 5 Ireland 29.5% compare
  4. 7 Czechia 25.6% compare
  5. 8 Sweden 24.7% compare
  6. 9 United Kingdom 24.5% compare
  7. 9 United Kingdom 24.5% compare

See the full ranking of 44 places →

More reference data data for Hungary

All data for Hungary →

Frequently asked questions

What is value of e-commerce sales by nace rev. 2 activity in Hungary?
Value of e-commerce sales by nace rev. 2 activity in Hungary was 25.9% in 2025, according to Eurostat.
What is the highest value of e-commerce sales by nace rev. 2 activity recorded in Hungary?
The highest recorded value was 31.1% in 2018.
What is the lowest value of e-commerce sales by nace rev. 2 activity recorded in Hungary?
The lowest recorded value was 20.5% in 2016.
How does Hungary rank for value of e-commerce sales by nace rev. 2 activity?
Hungary ranks 6th out of 40 countries with data for 2025.
Is value of e-commerce sales by nace rev. 2 activity rising or falling in Hungary?
Over the last ten years it is up 3.1%. The long-run trend across the full record is rising.
Where does this Hungary data come from?
The figures come from Eurostat, published as part of Value of e-commerce sales by NACE Rev. 2 activity. Statizoid updates them automatically from the source API.

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Value of e-commerce sales by NACE Rev. 2 activity in Hungary. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://reference.statizoid.com/stat/value-of-e-commerce-sales-by-nace-rev-2-activity/hungary/

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About this data

Indicator
Value of e-commerce sales by NACE Rev. 2 activity
Unit
Percentage of turnover
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
44 places, 661 data points, 2009–2025
Last refreshed