E-commerce purchases by NACE Rev. 2 activity in Italy

Italy: E-commerce purchases by NACE Rev. 2 activity was 42.0% in 2017. ▲ Rising

Latest (2017)
42.0%
Change on year
up 4.4%
World rank
16th
of 40 countries
All-time high
42.0%
in 2017
All-time low
24.0%
in 2011
Years of data
9
2009–2017

E-commerce purchases by NACE Rev. 2 activity in Italy, 2009–2017

0102030402009201320172009: 30.3 Percentage of enterprises2010: 32.1 Percentage of enterprises2011: 24 Percentage of enterprises2012: 33.5 Percentage of enterprises2013: 39.7 Percentage of enterprises2014: 39 Percentage of enterprises2015: 37.2 Percentage of enterprises2016: 40.2 Percentage of enterprises2017: 42 Percentage of enterprises

Source: Eurostat. Measured in Percentage of enterprises.

Analysis

The most recent figure for e-commerce purchases by nace rev. 2 activity in Italy is 42.0%, measured in 2017. That is the highest value across all 9 years on record.

The figure is up 4.4% on the previous year and up 38.5% over ten years.

Over the whole period, e-commerce purchases by nace rev. 2 activity in Italy peaked at 42.0% in 2017 and was at its lowest, 24.0%, in 2011.

That places Italy 16th out of 40 countries with data for 2017, putting it in the middle of the range.

E-commerce purchases by NACE Rev. 2 activity in Italy, year by year

Annual values for E-commerce purchases by NACE Rev. 2 activity in Italy, 2009 to 2017.
Year Percentage of enterprises Change
2009 30.3% —
2010 32.1% +5.9%
2011 24.0% -25.4%
2012 33.5% +39.8%
2013 39.7% +18.5%
2014 39.0% -1.9%
2015 37.2% -4.5%
2016 40.2% +8.2%
2017 42.0% +4.4%

Italy compared with similar countries

  • Italy's 42.0% is above the median for Europe & Central Asia, which is 38.4%, 1.1× the median. (29 countries reporting)
  • Italy's 42.0% is above the median for high income countries, which is 38.4%, 1.1× the median. (29 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 30.3% 30.3% 30.3% 1
2010s 36.0% 24.0% 42.0% 8

Countries ranked near Italy

  1. 13 Ireland 47.1% compare
  2. 14 Finland 46.2% compare
  3. 15 Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) 44.0% compare
  4. 17 Latvia 39.4% compare
  5. 17 Latvia 39.4% compare
  6. 19 Hungary 38.4% compare

See the full ranking of 44 places →

More reference data data for Italy

All data for Italy →

Frequently asked questions

What is e-commerce purchases by nace rev. 2 activity in Italy?
E-commerce purchases by nace rev. 2 activity in Italy was 42.0% in 2017, according to Eurostat.
What is the highest e-commerce purchases by nace rev. 2 activity recorded in Italy?
The highest recorded value was 42.0% in 2017.
What is the lowest e-commerce purchases by nace rev. 2 activity recorded in Italy?
The lowest recorded value was 24.0% in 2011.
How does Italy rank for e-commerce purchases by nace rev. 2 activity?
Italy ranks 16th out of 40 countries with data for 2017.
Is e-commerce purchases by nace rev. 2 activity rising or falling in Italy?
Over the last ten years it is up 38.5%. The long-run trend across the full record is rising.
Where does this Italy data come from?
The figures come from Eurostat, published as part of E-commerce purchases by NACE Rev. 2 activity. Statizoid updates them automatically from the source API.

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E-commerce purchases by NACE Rev. 2 activity in Italy. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://reference.statizoid.com/stat/e-commerce-purchases-by-nace-rev-2-activity/italy/

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About this data

Indicator
E-commerce purchases by NACE Rev. 2 activity
Unit
Percentage of enterprises
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
44 places, 399 data points, 2009–2018
Last refreshed