E-commerce purchases by NACE Rev. 2 activity by country

Countries reporting
40
Highest
79.0%
Sweden
Lowest
3.1%
North Macedonia
Median
36.1%
Years covered
10
2009–2018
Data points
399

What the numbers show

E-commerce purchases by NACE Rev. 2 activity is currently reported for 40 countries. The highest value is 79.0% in Sweden; the lowest is 3.1% in North Macedonia.

The median across all reporting countries is 36.1%, and the mean is 37.8%.

The gap between the highest and lowest reporting country is a factor of about 26.

Over the past decade 36 countries rose and 4 fell. The largest increase was in Bulgaria (up 386.1%), and the largest decrease in North Macedonia (down 53.4%).

E-commerce purchases by NACE Rev. 2 activity: full country ranking

#Country LatestYear 10-year changeTrend
1 Sweden 79.0% 2018 up 35.6% rising
2 Netherlands 66.7% 2018 up 83.5% rising
2 Netherlands 66.7% 2018 up 83.5% rising
4 Denmark 66.0% 2018 up 7.6% flat
5 Austria 59.0% 2017 up 96.1% rising
6 Czechia 58.6% 2018 up 134.9% rising
7 Germany 54.3% 2017 down 0.1% flat
8 Belgium 53.7% 2018 up 40.5% rising
9 Norway 52.9% 2018 down 10.0% falling
10 United Kingdom 50.7% 2018 up 72.1% rising
10 United Kingdom 50.7% 2018 up 72.1% rising
12 France 48.4% 2017 up 132.9% rising
13 Ireland 47.1% 2018 down 9.2% falling
14 Finland 46.2% 2015 up 24.4% rising
15 Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) 44.0% 2017 up 46.2% rising
16 Italy 42.0% 2017 up 38.5% rising
17 Latvia 39.4% 2018 up 187.2% rising
17 Latvia 39.4% 2018 up 187.2% rising
19 Hungary 38.4% 2018 up 95.8% rising
20 Luxembourg 38.3% 2018 up 51.2% flat
21 Lithuania 33.9% 2018 up 77.4% rising
21 Lithuania 33.9% 2018 up 77.4% rising
23 Poland 33.1% 2018 up 295.7% rising
23 Poland 33.1% 2018 up 295.7% rising
25 Croatia 29.2% 2018 up 25.4% rising
25 Croatia 29.2% 2018 up 25.4% rising
27 Cyprus 27.8% 2018 up 44.4% rising
28 Spain 27.1% 2018 up 110.1% rising
29 Slovakia 24.0% 2018 up 84.7% rising
29 Slovakia 24.0% 2018 up 84.7% rising
31 Portugal 23.5% 2018 up 37.9% rising
32 Slovenia 22.4% 2016 up 11.4% rising
32 Slovenia 22.4% 2016 up 11.4% rising
34 Estonia 22.2% 2018 up 44.8% rising
34 Estonia 22.2% 2018 up 44.8% rising
36 Malta 17.2% 2015 up 22.0% rising
37 Bulgaria 16.4% 2018 up 386.1% rising
38 Greece 16.3% 2018 up 70.6% rising
39 Romania 11.3% 2018 up 197.6% rising
40 North Macedonia 3.1% 2016 down 53.4% falling

Regions and income groups

Aggregates are excluded from the country ranking above so that a region can never outrank a country.

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E-commerce purchases by NACE Rev. 2 activity by country. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://reference.statizoid.com/stat/e-commerce-purchases-by-nace-rev-2-activity/

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About this data

Indicator
E-commerce purchases by NACE Rev. 2 activity
Unit
Percentage of enterprises
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
44 places, 399 data points, 2009–2018
Last refreshed