E-commerce sales of enterprises by NACE Rev. 2 activity in Hungary

Hungary: E-commerce sales of enterprises by NACE Rev. 2 activity was 14.5% in 2025. ▲ Rising

Latest (2025)
14.5%
Change on year
down 5.8%
World rank
30th
of 44 countries
All-time high
18.0%
in 2023
All-time low
4.6%
in 2009
Years of data
17
2009–2025

E-commerce sales of enterprises by NACE Rev. 2 activity in Hungary, 2009–2025

51015202009201720252009: 4.6 Percentage of enterprises2010: 6.4 Percentage of enterprises2011: 8.7 Percentage of enterprises2012: 7.4 Percentage of enterprises2013: 8.8 Percentage of enterprises2014: 8.4 Percentage of enterprises2015: 9.9 Percentage of enterprises2016: 10 Percentage of enterprises2017: 10.1 Percentage of enterprises2018: 10.7 Percentage of enterprises2019: 10.4 Percentage of enterprises2020: 11.5 Percentage of enterprises2021: 13.4 Percentage of enterprises2022: 16.6 Percentage of enterprises2023: 18 Percentage of enterprises2024: 15.4 Percentage of enterprises2025: 14.5 Percentage of enterprises

Source: Eurostat. Measured in Percentage of enterprises.

Analysis

The most recent figure for e-commerce sales of enterprises by nace rev. 2 activity in Hungary is 14.5%, measured in 2025.

Compared with earlier readings it is down 5.8% on the previous year and up 47.3% over ten years.

Over the whole period, e-commerce sales of enterprises by nace rev. 2 activity in Hungary peaked at 18.0% in 2023 and was at its lowest, 4.6%, in 2009.

That places Hungary 30th out of 44 countries with data for 2025, putting it in the middle of the range.

The long-run direction has been consistently rising across the 17 years of available data.

E-commerce sales of enterprises by NACE Rev. 2 activity in Hungary, year by year

Annual values for E-commerce sales of enterprises by NACE Rev. 2 activity in Hungary, 2009 to 2025.
Year Percentage of enterprises Change
2009 4.6% —
2010 6.4% +40.8%
2011 8.7% +36.0%
2012 7.4% -15.1%
2013 8.8% +18.5%
2014 8.4% -4.1%
2015 9.9% +17.1%
2016 10.0% +1.8%
2017 10.1% +1.0%
2018 10.7% +5.2%
2019 10.4% -2.1%
2020 11.5% +10.0%
2021 13.4% +16.3%
2022 16.6% +24.2%
2023 18.0% +8.3%
2024 15.4% -14.2%
2025 14.5% -5.8%

Hungary compared with similar countries

  • Hungary's 14.5% is below the median for Europe & Central Asia, which is 15.5%, 94% of the median. (32 countries reporting)
  • Hungary's 14.5% is below the median for high income countries, which is 15.7%, 93% of the median. (30 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 4.6% 4.6% 4.6% 1
2010s 9.1% 6.4% 10.7% 10
2020s 14.9% 11.5% 18.0% 6

Countries ranked near Hungary

  1. 27 Slovakia 15.2% compare
  2. 27 Slovakia 15.2% compare
  3. 29 Serbia 14.5% compare
  4. 31 Portugal 13.0% compare
  5. 32 Poland 12.4% compare
  6. 32 Poland 12.4% compare

See the full ranking of 48 places →

More reference data data for Hungary

All data for Hungary →

Frequently asked questions

What is e-commerce sales of enterprises by nace rev. 2 activity in Hungary?
E-commerce sales of enterprises by nace rev. 2 activity in Hungary was 14.5% in 2025, according to Eurostat.
What is the highest e-commerce sales of enterprises by nace rev. 2 activity recorded in Hungary?
The highest recorded value was 18.0% in 2023.
What is the lowest e-commerce sales of enterprises by nace rev. 2 activity recorded in Hungary?
The lowest recorded value was 4.6% in 2009.
How does Hungary rank for e-commerce sales of enterprises by nace rev. 2 activity?
Hungary ranks 30th out of 44 countries with data for 2025.
Is e-commerce sales of enterprises by nace rev. 2 activity rising or falling in Hungary?
Over the last ten years it is up 47.3%. The long-run trend across the full record is rising.
Where does this Hungary data come from?
The figures come from Eurostat, published as part of E-commerce sales of enterprises by NACE Rev. 2 activity. Statizoid updates them automatically from the source API.

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E-commerce sales of enterprises by NACE Rev. 2 activity in Hungary. Statizoid, drawing on Eurostat. Retrieved 30 September 2026, from https://reference.statizoid.com/stat/e-commerce-sales-of-enterprises-by-nace-rev-2-activity/hungary/

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About this data

Indicator
E-commerce sales of enterprises by NACE Rev. 2 activity
Unit
Percentage of enterprises
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
48 places, 738 data points, 2009–2025
Last refreshed