E-commerce sales of enterprises by NACE Rev. 2 activity by country
Countries reporting
44
Highest
37.0%
Lithuania
Lowest
3.4%
North Macedonia
Median
15.5%
Years covered
17
2009–2025
Data points
738
What the numbers show
E-commerce sales of enterprises by NACE Rev. 2 activity is currently reported for 44 countries. The highest value is 37.0% in Lithuania; the lowest is 3.4% in North Macedonia.
The median across all reporting countries is 15.5%, and the mean is 16.8%.
The gap between the highest and lowest reporting country is a factor of about 11.
Over the past decade 35 countries rose and 9 fell. The largest increase was in Cyprus (up 547.5%), and the largest decrease in Germany (down 34.4%).
E-commerce sales of enterprises by NACE Rev. 2 activity: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | Lithuania | 37.0% | 2025 | up 146.0% | rising |
| 1 | Lithuania | 37.0% | 2025 | up 146.0% | rising |
| 3 | Finland | 27.6% | 2024 | up 62.2% | rising |
| 4 | Denmark | 25.9% | 2025 | up 41.2% | rising |
| 5 | Sweden | 25.7% | 2025 | up 20.2% | rising |
| 6 | Malta | 23.9% | 2025 | up 140.7% | rising |
| 7 | Ireland | 23.6% | 2025 | down 9.4% | rising |
| 8 | Belgium | 22.9% | 2025 | up 11.7% | rising |
| 9 | Netherlands | 20.7% | 2025 | up 10.1% | rising |
| 9 | Netherlands | 20.7% | 2025 | up 10.1% | rising |
| 11 | Czechia | 20.4% | 2025 | down 1.1% | flat |
| 12 | Iceland | 19.7% | 2020 | up 21.1% | falling |
| 13 | Spain | 19.1% | 2025 | up 70.3% | rising |
| 14 | Austria | 19.0% | 2025 | up 32.2% | rising |
| 15 | Croatia | 18.2% | 2025 | up 15.2% | rising |
| 15 | Croatia | 18.2% | 2025 | up 15.2% | rising |
| 17 | United Kingdom | 16.2% | 2020 | up 10.8% | rising |
| 17 | United Kingdom | 16.2% | 2020 | up 10.8% | rising |
| 19 | Bosnia and Herzegovina | 16.1% | 2025 | down 3.9% | flat |
| 20 | Estonia | 15.8% | 2025 | up 50.0% | rising |
| 20 | Estonia | 15.8% | 2025 | up 50.0% | rising |
| 22 | Slovenia | 15.5% | 2025 | up 27.9% | rising |
| 22 | Slovenia | 15.5% | 2025 | up 27.9% | rising |
| 24 | Norway | 15.4% | 2025 | down 29.1% | falling |
| 25 | Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) | 15.3% | 2025 | up 3.3% | rising |
| 26 | Germany | 15.2% | 2025 | down 34.4% | falling |
| 27 | Slovakia | 15.2% | 2025 | up 8.5% | rising |
| 27 | Slovakia | 15.2% | 2025 | up 8.5% | rising |
| 29 | Serbia | 14.5% | 2025 | down 18.0% | falling |
| 30 | Hungary | 14.5% | 2025 | up 47.3% | rising |
| 31 | Portugal | 13.0% | 2025 | down 18.1% | falling |
| 32 | Poland | 12.4% | 2025 | up 28.7% | rising |
| 32 | Poland | 12.4% | 2025 | up 28.7% | rising |
| 34 | Italy | 12.4% | 2025 | up 87.0% | rising |
| 35 | France | 12.2% | 2025 | down 20.8% | flat |
| 36 | Greece | 12.1% | 2025 | up 212.1% | rising |
| 37 | Latvia | 11.7% | 2025 | up 91.5% | rising |
| 37 | Latvia | 11.7% | 2025 | up 91.5% | rising |
| 39 | Romania | 10.0% | 2025 | up 66.2% | rising |
| 40 | Türkiye | 8.9% | 2025 | down 14.2% | rising |
| 41 | Bulgaria | 7.9% | 2025 | up 38.6% | rising |
| 41 | Cyprus | 7.9% | 2025 | up 547.5% | volatile |
| 43 | Luxembourg | 6.9% | 2025 | up 7.3% | falling |
| 44 | North Macedonia | 3.4% | 2016 | up 4.6% | falling |
Regions and income groups
Aggregates are excluded from the country ranking above so that a region can never outrank a country.